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This review aims to find out the result of social media marketing routines on brand trust, brand fairness and brand name loyalty in social media. The research makes use of the Structural Equation Modeling (SEM) technique with SPSS 3.three.three software package by using a sample of 450 respondents determined by the simple random sampling method who experienced working experience of using social media for a minimum of six months. Data was received by distributing online questionnaires making use of google form.
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